VISION
We have identified our market to be a replacement market for the major home appliances we have been selling. We have also recognized that we will be the sole player in the hirepurchase direct selling segment of that business for the coming two to three years. Therefore, we will go for a complete domination of that market's segment, increasing our market share year by year. This business will remain our core business generating most of our revenues and profits for the coming years, new products added to our lines (insurances, consumer financing and services) or new ways of doing business (rental of products, cash and carry shops) will be incremental to but in no way could substitute our core business.
MISSION
It is our mission to return the Company to profitability and ensure that in the following years we generate increase value for our shareholders, satisfaction for the employees working with us and satisfaction for the customers buying our products.
VALUES
It is our goal to make Singer Thailand not only a highly profitable company but one of the best managed Companies in Thailand. To do this, there are common values we do share and cherish :
- - People We believe in people, all employees of Singer Thailand must be happy to work for and feel proud of the Company. It is our duty to train and develop employees, it is our duty to identify employees with potential and help them fulfill their potential.
- - Customers It is not unusual for Singer Thailand to have customers with 2, 3 even 4 products bought from the Company over the years. The Company has built this loyal customer base through providing good quality products, ensuring timely collections and a close follow-up of accounts. It is important that this continues in the future and that we focus on customers.
- -Communication We believe that communication is at the heart of everything. Communication must be in both directions, from Management to employees through meetings, monthly letters, quarterly in-house magazine, but also from employees to Management.
- -LeadershipWe believe in leadership. Being a good manager is not enough, all our executives should aim at being great managers. All great managers have the following qualities : They listen, they communicate, they give credit to others for their success and take full responsibility for poor results, they inspire and they always learn from successes and failures as well.