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In 1889, Singer Sewing Company from the United States of America appointed Kiam Hua Heng Co. Ltd. as the distributor for “SINGER” sewing machines in the Kingdom of Thailand. Later in 1905, Singer Sewing Company from the United States of America itself established a branch in Thailand, under the name “Singer Sewing Machine Company Limited”, with the objective of selling and distributing imported sewing machines and other products related to sewing.

In 1925, the Company initiated and offered a convenient installments payment plan to its customers; and this service became the prominent identity and an integral part of Singer’s business in Thailand as well as in other countries in Asia. For the next 50 years, the Company continued selling only sewing machines and related products to its customers until the year 1957, when it also introduced a full range of electrical home appliances, starting with refrigerators.

On November 24th 1969, “Singer Thailand Company Limited” was established and registered as a Thai company, in order to taking over all the business activities of “Singer Sewing Machine Company Limited”, which later ceased its operations. Singer Thailand Co. Ltd. started with a registered capital of Baht 60 million, and, at present, it has a registered capital of Baht 270 Million, of which Baht 270 Million is fully issued and paid-up. Then in 1984, the Company was also approved as a listed company on the Stock Exchange of Thailand; and on January 4th, 1994 the Company was registered as a “public company limited”.

Since its establishment and up to the present day, the Company has conducted its business with honesty, integrity, and responsibility to the Thai society, and has contributed to Thailand’s economic development. May 24th 2004 was a most auspicious occasion for the Company in that His Royal Majesty the King graciously bestowed the GARUDA emblem to Singer Thailand Public Company Limited as a Company under the patronage of His Royal Majesty the King. This is the highest honor in the Company’s history and also the proudest moment for the Company and all of its employees.