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To be the market leader of direct sales and consumer finance in the country.


To improve the quality of life of people by offering high quality products and service at affordable prices

In order to realize our goal of making Singer Thailand not only a highly profitable company but also one of the best managed Companies in Thailand, there are common values we must share and cherish:

People
We believe in our employees, who are key success factor in our business. Thus, all employees of Singer Thailand must be both happy to work for and feel proud of the Company with good opportunities for career advancement.

Customers
It is our goal and also not unusual for Singer Thailand to have life time customers purchase products from the Company over the years. The Company has built this loyal customer base by providing good quality products, ensuring timely collections and close follow-up of accounts. It is important that this continues in the future and that we maintain constant focus on our customers.

Shareholders
We provide a reasonable return to our shareholders while safeguarding their investment.

Partners
We develop our suppliers to be partners in progress and share our growth with them.

Competitors
We conduct our business by conforming to the ethics of our Country and share the social responsibility of the less fortunate.

Community
We conduct our business by conforming to the ethics of our Country and share the social responsibility of the less fortunate.

Communications
We believe that good and sustained internal communication is critical to all our business activities. However, this communication must be in ‘two-way’ in order to be effective - from Management to employees but also from employees to the Management.

Leadership
We believe in effective leadership. Being a good manager is not enough, all Executives, Managers and Supervisors should also aim at being great leaders. All great leaders have the following qualities: They listen, they communicate well, and they give credit to others for their successes and take full responsibility for poor results. Great leaders also inspire others and they always learn from their successes as well as their failures.